Aesthete Genius

Privacy Policy

13518221 Canada Inc. (“Aesthete Genius”, “we” or “us”) strongly believes in its obligation to safeguard the privacy of your personal information and to respect the choices that you make when it comes to your personal information. We have therefore established this Privacy Policy to explain what types of personal information (“Personal Information”) we may receive from or about you, how we may use the information, whom we may share it with, how we will protect the information and your rights when it comes to the information. This Privacy Policy applies to information that we collect from individuals who use our website, our mobile applications, our social media accounts or who access our services in person.

What information do we collect?

Depending on the circumstances, we may collect some or all of the following Personal Information about our customers:

  • name and contact information for patients such as address, email address, social media profile and telephone number
  • date of birth or age range, gender and other demographic information
  • photograph or video
  • ID, username and password
  • personal description
  • preferences
  • billing information, including health card number, insurance details and credit card information
  • information about your medical history, health profile, test results, treatment records and products purchased from us
  • photographs or video recordings taken of you

We maintain this information for at least as long as required by law and regulations. When we no longer require this information, we will destroy it in a secure manner.

We use TrueDepth API technologies to create AR effects within the Aesthete Genius iOS app with the sole purpose to provide valuable user features. None of the information collected by the TrueDepth API leaves the user's device and we do not share it with third parties. This data is not stored or processed in any other way. Information provided by the TrueDepth API is only stored on the device for the duration of creating the AR effect within the Aesthete Genius app and once rendered, is then discarded.

What do we do with your Personal Information?

We may use your Personal Information for any or all of the following purposes:

  • to provide goods, treatment or other services directly to you or to develop recommendations for a third party to provide treatment to you
  • for administrative purposes such as billing and accounting
  • booking appointments and sending reminders
  • to contact your emergency contact if necessary
  • to meet our legal, accounting, regulatory and other obligations
  • for research
  • to send marketing communications to you, which communications may be tailored to suit your profile and preferences
  • to manage any promotions, contests or surveys you may choose to enter or complete
  • maintain your records for a loyalty rewards program
  • allow you to manage your preferences for goods, services and communications
  • to secure access to our website and mobile apps
  • for any other purposes with your consent or as permitted or required by law

In what circumstances may we disclose your Personal Information?

We may disclose your Personal Information to the following people, in the following circumstances:

  • other people involved in your care or treatment
  • service providers whom we retain to perform services on our behalf such as record storage, payment processing and collection, technical support, data analytics or marketing services
  • to a purchaser of all or part of our business
  • to a governmental entity where required by law such as when billing provincial health plans or insurance plans, reporting infectious diseases or in compliance with a court order
  • with your consent
  • With respect to any Personal Information that we have collected on an individual, if we share such information with a third party we will ensure that the information is encrypted prior to transmission so that it is not accidentally disclosed during the transmission.

If you have provided your consent to us sharing your Personal Information with other service providers, you may withdraw such consent at any time by notifying us.

Our online resources

We collect certain information automatically when a person visits our website or our social media accounts or uses our mobile applications (collectively, our “Online Resources”). For example, we collect a visitor’s internet protocol address and other related information such as the user’s device and browser types, operating system, pages viewed and average time spent on our Online Resources. We analyze this data in order to better understand our online activity and to improve the operation of our Online Resources.

We use “cookies” technology to download text files to your device so that we can recognize you when you return to our Online Resources and so that we can remember you and your preferences. You may set your browser to notify you when you receive a cookie from websites or to not accept certain cookies. Please note, however, that if you decline to accept cookies from our Online Resources, you may not be able to take full advantage of all of the features contained on our website and other Online Resources.

We may use third-party service providers to collect information about the use that you and other people make of our Online Resources. In such circumstances, we collect and analyze this data in an aggregate manner that does not reveal any identifying information about you personally. In circumstances where we share data about you with another party, including a person or entity that is related to us, we will ensure that such other party provides the same or equal protection of your data as we provide pursuant to this Privacy Policy.

Our Online Resources may contain links to other websites and electronic resources that we do not own, operate or control. Our provision of these links is solely for the convenience of the users of our Online Resources and should not be interpreted as an endorsement by us of the operators of these other websites or resources or of their goods or services. Additionally, this Privacy Policy does not apply to your interactions with these other websites or resources.

Updates to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in the law, our business, our services, our use of Personal Information or changes in technology or terminology. Our use of the information we collect is subject to the Privacy Policy that is in effect at the time we use such information. Depending on the type of change, we may notify you of the change by updating the version of this Privacy Policy that is available on our website, social media accounts or mobile application.

How can you access your Personal Information held by us?

You have the right to request access to or obtain a copy of your Personal Information being held by us. If you request a copy of your record, we will provide it to you for a reasonable cost. If you want to view your original record, one of our representatives must be present at the time.

We make every reasonable effort to ensure that the Personal Information that we maintain about you is accurate. If you believe that our information is inaccurate, you can request that it be changed.

How can you contact us if you have a question?

Please contact us at the address below if you have any questions about our Privacy Policy, would like to request access to or correction or deletion of your Personal Information or other data about you, would like to opt out of receiving marketing communications or would like to withdraw your consent to our processing of your Personal Information:

#2100, 144 – 4th Avenue SW
The Ampersand, West Tower
Calgary, AB T2P 3N4